Mixue has become a massive hit in Asia, especially among young people who crave affordable soft serve and refreshing bubble tea. With its cute snowman mascot and wallet-friendly prices, it’s no surprise that the brand has expanded rapidly—including into Singapore. However, for Muslim consumers, one question often arises before taking that first bite or sip: Is Mixue in Singapore halal or not?
This article will explore the halal status of Mixue in Singapore, give some background on the brand, discuss its popularity, and provide helpful answers to common questions.
Is Mixue in Singapore Halal or Not?
As of the latest information available, Mixue outlets in Singapore are not yet officially halal-certified by the Islamic Religious Council of Singapore (MUIS). This means that while some ingredients may appear halal, the brand has not gone through the official certification process to guarantee compliance with Islamic dietary guidelines.
It’s important to note that not being certified doesn’t necessarily mean a product is non-halal—it just means it hasn’t been verified and approved by the official halal authority. For those who are strictly observant, this lack of certification may be enough reason to avoid it for now.
What About the Ingredients?
Mixue is known for using milk, sugar, fruit flavorings, and tea bases—ingredients that are typically halal. However, questions remain about:
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Flavorings or additives that could contain alcohol or animal-derived substances.
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Cross-contamination with non-halal items during storage or preparation.
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Source of emulsifiers and thickeners, which could be plant- or animal-based.
Since the brand hasn’t disclosed full ingredient sourcing under halal scrutiny in Singapore, the uncertainty remains.
Why Is Mixue So Popular in Singapore?
Despite the ambiguity around its halal status, Mixue has gained popularity for several reasons:
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Affordable prices: Most items are under SGD 5, making them very attractive to students and families.
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Viral appeal: The brand has taken off on TikTok and Instagram thanks to its catchy theme song and adorable snowman mascot.
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Simple yet tasty menu: Mixue offers a small menu of ice cream, fruit teas, and milk teas that are easy to understand and enjoy.
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Rapid expansion: Dozens of outlets have opened up across Singapore, making it accessible in malls, downtown areas, and heartlands.
The combination of budget-friendly treats and high accessibility makes it a hit among dessert lovers.
Final Thoughts
If you’re wondering whether Mixue in Singapore is halal or not, the answer is that it’s currently not halal-certified. That doesn’t automatically make it haram, but it also doesn’t guarantee that all Muslim dietary standards are met. For now, Muslim consumers who strictly follow halal guidelines may want to wait until the brand receives official certification from MUIS.
In the meantime, fans of Mixue can still enjoy the brand’s charm, affordable prices, and viral marketing—while staying informed about their dietary choices.
FAQ
Is Mixue halal in other countries like Indonesia or Malaysia?
In Indonesia and Malaysia, some Mixue outlets have begun the halal certification process. Check local certification boards for updates.
Will Mixue Singapore apply for halal certification soon?
There has been no official announcement yet, but given Singapore’s large Muslim population, it’s possible in the future.
Are there alternative halal-certified dessert chains in Singapore?
Yes. Brands like Llaollao, Koi Thé (selected outlets), and some local dessert shops are MUIS-certified.
What should Muslims do if unsure about a food’s halal status?
When in doubt, it’s always best to avoid the product or directly ask the outlet staff for clarification.
Can I eat at Mixue if I’m vegetarian or looking for non-meat options?
Mixue’s menu is primarily dairy and tea-based, with no obvious meat items. However, without halal certification, there may still be concerns about additives or preparation methods.
Would you like me to check the most recent halal certification status from MUIS or other sources online?