Mixue, the popular ice cream and tea brand originating from China, has taken Southeast Asia by storm. Its colorful stores, budget-friendly menu, and viral branding have made it a household name in many countries, including Singapore. If you’re considering becoming a franchisee, you might be wondering: how much is a Mixue franchise in Singapore?

This article breaks down the cost, what you get in return, and whether this is a smart business move for aspiring entrepreneurs in the food and beverage sector.

Mixue Franchise Overview

Mixue Ice Cream & Tea was founded in 1997 and has grown rapidly across Asia with more than 20,000 stores globally. The brand is known for its affordable beverages and desserts, targeting students and young adults.

In Singapore, Mixue is still relatively new, which means high potential for growth if you can secure a strategic location.

Franchise Cost in Singapore

If you’re specifically asking, “how much is a Mixue franchise in Singapore?”, here’s a general estimate based on regional franchise data and comparable Southeast Asian markets:

• Initial Franchise Fee: SGD 10,000 – SGD 20,000

• Store Setup Cost: SGD 50,000 – SGD 80,000

• Equipment and Supplies: SGD 15,000 – SGD 25,000

• Training and Licensing: SGD 5,000 – SGD 10,000

• Total Estimated Initial Investment: SGD 80,000 – SGD 130,000

These numbers may vary depending on the store size, location, and renovation needs. It’s important to get an official quote directly from Mixue’s franchise team for the most accurate information.

What’s Included in the Franchise Package?

A Mixue franchise package typically includes:

• Brand licensing rights in Singapore

• Initial training for operations and staff

• Equipment like blenders, ice machines, and POS systems

• Marketing and promotional support

• Store design and construction guidelines

• Supply chain and product sourcing from approved vendors

Mixue’s franchise system is known for being well-structured, which is helpful for first-time entrepreneurs.

Why Consider a Mixue Franchise?

Here are several reasons why Mixue might be a smart investment in Singapore:

• Strong Brand Recognition: With viral appeal and trendy visuals, Mixue quickly attracts Gen Z and millennials.

• Affordable Menu: Competitive pricing makes it appealing even in Singapore’s more expensive F&B scene.

• Proven Business Model: Their franchising success in countries like Indonesia, Vietnam, and the Philippines speaks volumes.

• Ongoing Support: Mixue offers assistance with store opening, inventory management, and marketing.

Is It Worth It?

While the initial investment might seem steep for some, the profit margins in beverage chains can be quite healthy—especially if you choose a high-traffic location like a mall, near schools, or public transport hubs.

Mixue also benefits from low-cost ingredients and high customer turnover, making it possible to recoup your investment within 1–2 years depending on performance.

Conclusion

So, how much is a Mixue franchise in Singapore? Expect to invest between SGD 80,000 to SGD 130,000, including licensing, setup, and training. This cost gives you access to a well-known brand, operational support, and a growing market of bubble tea lovers.

As with any business venture, location and daily management are key. If you have a strategic spot and are ready to put in the work, Mixue can be a profitable and exciting franchise opportunity.

FAQ

Is Mixue available for franchising in Singapore right now?
Yes, but availability depends on territory and demand. It’s best to contact Mixue’s franchise office directly.

How long does it take to open a Mixue outlet?
Typically, it takes 2–4 months from approval to opening day, depending on location and construction.

Do I need F&B experience to run a Mixue store?
No. While experience helps, Mixue provides training to guide you through operations.

What are the royalty fees for Mixue?
Exact royalty fees can vary, but most franchises operate on a 3–6% monthly gross sales royalty. Confirm this with the franchise agreement.

How profitable is a Mixue franchise?
Profitability depends on location, rent, and sales volume. On average, successful stores break even within 12–24 months.