Mixue Ice Cream is one of the fastest-growing dessert and beverage chains in Asia. With its signature red branding and cartoon mascot, Mixue has taken the market by storm, offering affordable ice cream, tea, and beverages across thousands of stores in Asia — especially in China, Indonesia, and Southeast Asia.

Many are now wondering: how much profit does Mixue Ice Cream make from selling low-priced items? Despite their seemingly cheap menu, the brand’s business model is surprisingly efficient and lucrative.

In this article, we explore Mixue’s profit potential, how its franchise works, and why it’s become a billion-dollar phenomenon.

Mixue Ice Cream’s Business Model

Mixue operates on a franchise model, where thousands of small stores across Asia sell ice cream and drinks using Mixue’s branding, ingredients, and supply chain.

Each store pays franchise fees and purchases supplies directly from Mixue’s central factory. This centralized control allows the company to:

• Cut costs by buying ingredients in bulk

• Maintain consistent quality

• Keep prices low while still turning a profit

This cost-efficiency is one of the reasons Mixue Ice Cream earns significant profit margins despite selling items for as little as $1 or less.

How Much Profit Does Mixue Ice Cream Make?

While Mixue doesn’t publicly release detailed financial data, multiple sources estimate that:

• The average revenue per store can reach $15,000 to $25,000 per month depending on location.

• Profit margins for store owners range between 20% to 35%, thanks to low ingredient costs.

• Mixue’s central company profits from supply sales, branding fees, and centralized distribution.

According to local Chinese media, Mixue’s parent company generated over $2 billion in revenue in 2022, with hundreds of millions in net profit. The combination of low operational costs, massive store numbers, and high sales volume contributes to their impressive profitability.

Why Mixue Ice Cream is So Profitable

There are a few key reasons Mixue has become one of the most profitable ice cream and beverage chains:

• Low pricing, high volume: Affordable pricing attracts a wide customer base, including students and office workers.

• Efficient supply chain: Owning the entire supply process from ingredients to cups reduces third-party costs.

• Scalable franchise system: Thousands of franchisees pay upfront fees and ongoing purchases.

• Simple menu: A limited number of ingredients are used across multiple products, reducing waste and complexity.

These factors make it clear why Mixue Ice Cream earns large profits even from low-priced menu items.

Conclusion

So, how much profit does Mixue Ice Cream make? The answer is: a lot more than you might expect. Thanks to a well-oiled franchise system, tight cost control, and high sales volumes, Mixue is generating millions in profit each year — both for franchise owners and the parent company.

As Mixue continues to expand across Asia and beyond, its profitability is likely to keep growing. The model proves that affordable pricing and smart logistics can be a winning formula in the food and beverage industry.

FAQ

Is Mixue Ice Cream a profitable business for franchisees?
Yes. Many franchise owners report healthy monthly profits due to low ingredient costs and high daily customer traffic.

How much does it cost to open a Mixue franchise?
The estimated initial investment ranges from $10,000 to $20,000 depending on location, size, and setup.

Why is Mixue so cheap?
Mixue cuts costs by producing its own ingredients and maintaining a centralized supply chain, allowing them to sell at lower prices.

Which countries is Mixue popular in?
Mixue is extremely popular in China, Indonesia, Vietnam, Thailand, and is expanding into more Southeast Asian countries.

Can Mixue compete with bigger brands like McDonald’s or KFC?
While their business models differ, Mixue has carved out a strong niche in the affordable dessert and beverage space and continues to grow rapidly.