Requirements to Become a Marketing Online at Mixue – Mixue, the popular ice cream and tea brand from China, has rapidly expanded across Asia — including Indonesia, the Philippines, and more. With its growing popularity, the brand continues to develop strong digital campaigns. That’s why the demand for online marketers at Mixue is higher than ever.

But what does it take to become an online marketing professional for Mixue? Whether you want to join their internal team or become a digital partner, knowing the requirements and expectations will help you prepare better.

In this article, we’ll explore what Mixue looks for in online marketers, the skills you need to have, and what to expect once you take the job.

Basic Requirements to Become a Marketing Online at Mixue

Mixue has a set of general requirements for those looking to become part of its online marketing team. These include:

1. Educational Background

While a degree is not always mandatory, applicants with backgrounds in marketing, communication, public relations, or digital media will have an advantage. Fresh graduates are often welcome to apply, especially those with internship or freelance experience.

2. Digital Marketing Knowledge

You should understand the basics of:

• Social media marketing (Instagram, TikTok, Facebook)

• Content creation (visual and written)

• SEO and SEM basics

• Analytics tools (Google Analytics, Facebook Insights)

3. Experience in Brand Promotion

Mixue prefers individuals who are familiar with promoting brands online, either through personal projects, internships, or previous employment. Having a digital portfolio or examples of past campaigns is a big plus.

4. Communication and Collaboration Skills

As a marketing online professional, you’ll likely work with multiple departments: design, content, franchise partners, and even influencers. Being able to communicate ideas clearly and work in a team is essential.

5. Passion for F&B Trends and Youth Culture

Mixue’s audience is mostly Gen Z and young millennials. The ideal candidate should understand their preferences and stay updated with internet trends, meme culture, and seasonal campaign ideas.

Other Desirable Qualifications

Aside from the core requirements, candidates with the following may stand out more:

• Fluency in English and local languages

• Familiarity with e-commerce platforms

• Experience managing brand social media pages

• Video editing and graphic design skills (Canva, CapCut, Adobe tools)

What You’ll Do as a Mixue Online Marketer

The job responsibilities typically include:

• Creating and managing social media content

• Running online ads and measuring campaign performance

• Collaborating with influencers and content creators

• Engaging with online followers and responding to comments

• Preparing reports and insights for the marketing team

Conclusion

Becoming a marketing online professional at Mixue requires more than just a love for ice cream and social media. It takes a combination of digital skills, marketing knowledge, and a passion for youth culture. If you meet the requirements and are ready to join one of Asia’s fastest-growing F&B brands, now’s the time to polish your resume and start applying.

Mixue offers a dynamic, youthful work environment and opportunities to grow in the digital marketing industry.

FAQ

Do I need a degree to apply as a Mixue online marketer?
Not necessarily. While a degree in marketing helps, your digital portfolio and experience often matter more.

Can freelancers or part-time marketers work with Mixue?
In some regions, Mixue may hire freelancers or agencies for campaign-specific roles. Check local job postings.

Is it possible to work remotely as a Mixue marketer?
It depends on the job opening. Some roles are office-based, while others allow remote work, especially for content creation.

What platforms does Mixue focus on for online marketing?
Mixue is active on TikTok, Instagram, and increasingly on YouTube Shorts and Facebook.

How can I apply for an online marketing position at Mixue?
Visit Mixue’s official website or check their social media pages for job openings. You can also check on job platforms like Jobstreet or LinkedIn.