Requirements to Become a Marketing at Mixue Singapore

Requirements to Become a Marketing at Mixue Singapore – Mixue, known for its affordable ice cream and tea drinks, has rapidly expanded in Southeast Asia, including Singapore. With its growing popularity, Mixue Singapore often opens recruitment for various positions — one of the most essential being the marketing role.

Working in marketing at Mixue is not just about promoting ice cream; it’s about understanding customer behavior, increasing brand awareness, and executing smart campaigns in a highly competitive food and beverage market.

If you’re wondering what it takes to qualify, this article will walk you through the requirements to become a marketing at Mixue Singapore, the skills you’ll need, and the advantages of joining the team.

Job Requirements and Qualifications

To become a marketing staff at Mixue Singapore, applicants typically need to meet the following basic requirements:

1. Educational Background

A diploma or bachelor’s degree in Marketing, Business, Communications, or a related field is highly preferred.
Fresh graduates may apply, but experience is a plus.

2. Experience

Previous marketing or F&B experience is an advantage.
Internship or part-time work in social media, event planning, or promotional campaigns may count as relevant experience.

3. Skills

Strong understanding of social media platforms (Instagram, TikTok, Facebook).
Good copywriting and content creation abilities.
Data-driven mindset with basic knowledge of analytics tools.
Creative thinking and ability to work in a fast-paced environment.
Basic graphic design or video editing is a plus.

4. Language and Communication

Fluency in English is essential.
Ability to speak Mandarin is an added benefit due to internal communication with regional teams.

What Makes Marketing at Mixue Unique?

Marketing at Mixue is not a typical desk job. It involves on-ground campaigns, community engagement, trend tracking, and creative execution. Here are a few things that make the role exciting:

Youth-driven brand: Mixue mainly targets a young audience, which means marketers can explore trendy, fun, and viral content ideas.
Rapid growth: With new outlets opening, marketers often work on launch campaigns and grand openings.
Cross-functional collaboration: Work closely with designers, store teams, and influencers.
Real impact: Your campaigns directly affect store traffic and sales.

How to Apply

To apply for a marketing position at Mixue Singapore:

Prepare a professional CV and portfolio (if available).
Write a short cover letter explaining why you’re suitable for the role.
Search for job postings on platforms like JobStreet, Indeed Singapore, or LinkedIn.
You may also check Mixue’s official social media accounts or website for hiring updates.
Submit your application through the listed contact or platform.

Make sure to follow up politely if you haven’t received a response after 1–2 weeks.

Conclusion

The requirements to become a marketing at Mixue Singapore include a combination of educational background, relevant experience, creative skills, and passion for branding. While it’s a competitive role, it offers a dynamic work environment and great opportunities for young marketers looking to grow in the F&B industry.

If you’re a creative thinker who loves trends and wants to work with a youthful, fast-moving brand — Mixue might just be the perfect place to start your marketing journey.

FAQ

Do I need to have a marketing degree to apply at Mixue?
Not strictly, but a marketing or business-related degree gives you an edge. Relevant experience and creativity are equally important.

Is knowledge of Chinese language mandatory?
No, but it is beneficial since some internal teams or materials might be in Mandarin.

Can foreigners apply for marketing jobs at Mixue Singapore?
Yes, but you must have the proper work permit or employment pass as per Singapore regulations.

What is the typical salary for a marketing staff at Mixue Singapore?
While it varies, entry-level marketing positions usually range from SGD 2,500–3,500 per month.

Are there internship opportunities in Mixue marketing?
Yes, Mixue sometimes offers internships or part-time marketing roles. Keep an eye on job portals and their official social channels.