Mixue, the iconic soft-serve and tea brand from China, has taken the world by storm with its affordable and tasty desserts. While many are familiar with its first outlet in China, a growing number of people are now asking: where is the second Mixue in the world?
This question has sparked interest among fans and foodies alike, especially as the brand rapidly expands across Asia and beyond. In this article, we’ll explore the location of the second Mixue, what makes the brand unique, and why it continues to attract loyal customers globally.
The Background of Mixue
Mixue Bingcheng, often shortened to Mixue, was founded in 1997 in Zhengzhou, China. Starting from a humble ice cream stand, the brand has grown into one of Asia’s largest beverage chains, offering soft-serve ice cream, milk tea, fruit tea, and more.
With its snowman mascot and red-white theme, Mixue is instantly recognizable. Its affordable pricing strategy and youthful branding have helped it gain massive popularity, especially among students and young adults.
Where Is the Second Mixue in the World?
The second Mixue outlet outside of China is widely reported to be in Vietnam. After establishing a strong presence in its home country, Mixue chose Vietnam as one of its first international expansion points due to its rapidly growing youth population and appetite for trendy desserts.
In Vietnam, Mixue quickly became a hit, especially in urban areas like Hanoi and Ho Chi Minh City. The brand’s soft-serve ice cream and refreshing drinks resonated well with local preferences. Since then, it has continued to open stores across Southeast Asia, including Indonesia, the Philippines, and Thailand.
Why Mixue Is So Popular
There are several reasons why Mixue has managed to become a global sensation in such a short time:
1. Affordable Pricing
Mixue’s prices are significantly lower than most of its competitors, making it attractive to students and budget-conscious customers.
2. Unique Branding
The snowman mascot, catchy jingles, and social media presence make the brand stand out.
3. Consistent Quality
Despite being budget-friendly, Mixue maintains a standard quality across all its outlets.
4. Customization Options
Customers can choose toppings, sugar levels, and combinations that suit their taste.
5. Viral Marketing
Mixue is often mentioned on platforms like TikTok and Instagram, which boosts its visibility.
Conclusion
The question of where the second Mixue in the world is located points us to Vietnam, where the brand took its first big international step. Since then, Mixue has proven to be more than just a local Chinese brand—it’s now a global trendsetter in affordable sweet treats.
With its commitment to quality and customer satisfaction, Mixue’s journey is only just beginning. Whether you’re a dessert enthusiast or a casual foodie, visiting a Mixue outlet can be a delightful experience worth trying.
FAQ
What country had the first Mixue outside of China?
Vietnam is widely recognized as the first country to have a Mixue outlet outside of China.
Is Mixue available in the United States?
As of now, Mixue is focusing on Asian markets, but future global expansion is likely.
What products does Mixue offer?
Mixue offers soft-serve ice cream, bubble tea, fruit tea, and seasonal desserts.
Why is Mixue so cheap?
Mixue keeps costs low by streamlining its supply chain and maintaining high production efficiency.
Who owns Mixue?
Mixue is owned by Mixue Bingcheng Co., Ltd., founded by Zhang Hongchao.
Let us know if you’ve tried Mixue and what your favorite flavor is!
