In recent years, Mixue has exploded in popularity across Asia, especially among young people looking for affordable and delicious desserts. Whether it’s the signature vanilla soft serve or the fresh fruit teas, Mixue has become a name that’s hard to miss. But every great journey starts somewhere.

Have you ever wondered where it all began? The story of the First Mixue Outlet is both inspiring and fascinating. It all started with a simple dream—to serve quality ice cream and drinks at prices everyone could enjoy.

About the First Mixue Outlet

The first Mixue outlet opened in 1997 in Zhengzhou, Henan Province, China. The founder, Zhang Hongchao, was still a college student when he started the business with limited resources. With determination and a strong vision, he managed to turn a tiny shop selling shaved ice and cold drinks into one of the most recognizable chains in Asia.

That original outlet focused on simple, refreshing desserts that could be enjoyed by all. Over time, its consistent quality, affordable prices, and catchy branding helped it expand rapidly.

Today, that small shop has inspired over 30,000 Mixue locations across multiple countries, including Indonesia, Vietnam, the Philippines, and even South Korea.

What Makes Mixue Stand Out?

Several key features make Mixue a favorite among fans of milk tea and ice cream:

• Affordable Prices: Mixue is known for offering delicious treats at very reasonable prices. This accessibility has helped the brand grow among students and young adults.

• Simple but Addictive Menu: Whether it’s the classic vanilla soft serve, boba milk tea, or fruit tea, Mixue focuses on keeping its menu simple yet satisfying.

• Viral Marketing and Mascot: The cute snowman mascot and catchy jingles are part of what makes Mixue memorable. You’ve probably heard the jingle even if you’ve never visited a store.

• Clean and Friendly Environment: Most outlets maintain a clean and bright aesthetic, appealing to the younger crowd who often share their Mixue moments on social media.

Why the First Mixue Outlet is Important

The significance of the first outlet goes beyond just being the starting point. It symbolizes the idea that great businesses can grow from humble beginnings. The success of that first shop is proof that with consistency and innovation, even a small ice cream stand can become a global brand.

The location of the first outlet is now seen as a landmark by loyal fans and budding entrepreneurs alike. It represents a success story rooted in passion, persistence, and understanding the market’s needs.

Conclusion

The story of the First Mixue Outlet is a perfect example of how small ideas can grow into something much bigger. Starting from a tiny corner shop in China, Mixue has become one of the most talked-about dessert chains in Asia.

By combining affordability, great taste, and smart branding, Mixue has built a loyal customer base and continues to expand rapidly across the globe.

Whether you’re a fan of their creamy ice cream or fruity tea drinks, knowing where it all started makes every scoop a little more special.

FAQ

Where was the first Mixue outlet located?
It was opened in Zhengzhou, Henan Province, China, in 1997.

Who founded Mixue?
The founder is Zhang Hongchao, who started the business while he was still a student.

Why is Mixue so popular?
Affordable prices, tasty drinks and desserts, a fun mascot, and viral branding have all contributed to its success.

Is Mixue only in China?
No. Mixue has expanded internationally, including to Indonesia, the Philippines, Thailand, Vietnam, and more.

Can I visit the first Mixue outlet today?
Yes, it still exists and is a popular spot for fans who want to see where the Mixue story began.