Mixue, the rapidly growing beverage and dessert brand from China, has captured the hearts of millions with its affordable drinks, especially ice cream and tea-based beverages. With hundreds of outlets spreading across Asia, many aspiring entrepreneurs are now looking into franchising this beloved brand. But before you jump in, it’s essential to understand the requirements to register Mixue outlet so you can prepare thoroughly.

This article breaks down all the details you need — from documents to investment, and even what makes someone eligible to apply as a Mixue partner.

Complete Requirements to Register Mixue Outlet

If you’re serious about becoming a Mixue franchisee, here are the main requirements you’ll need to fulfill:

1. Initial Capital Investment
You’ll need to prepare a capital of approximately USD 20,000–30,000 (or equivalent in your local currency), which includes:

• Franchise fee

• Equipment and materials

• Store interior setup

• Initial stock and supplies

2. Store Location and Area

• Minimum space of 25–30 square meters

• Must be located in a strategic area (e.g. near schools, markets, shopping centers)

• Ground floor space with visible storefront is highly preferred

3. Required Documents

• Personal ID (passport or national ID)

• Tax Identification Number (if applicable in your country)

• Business license or commercial permit (can be arranged after initial approval)

• Proof of store location (rental contract or ownership document)

4. Application Form
You’ll need to fill out the official Mixue franchise application form, available on their official website or through authorized local representatives.

5. Commitment to Training and SOP
Franchisees must agree to undergo training provided by Mixue and follow the brand’s strict Standard Operating Procedures (SOP) to ensure quality and consistency.

Why People Are Attracted to Opening a Mixue Outlet

The popularity of Mixue isn’t just about the drinks—it’s also about the business opportunity. Here are a few reasons why people are drawn to registering a Mixue outlet:

• Affordable Startup Cost: Compared to other food and beverage franchises, Mixue offers a relatively low entry cost.

• Strong Brand Recognition: Mixue is already well-known across Asia, making it easier to attract customers from day one.

• Diverse Product Line: From smoothies to tea, ice cream, and seasonal items, the brand constantly evolves.

• Simple Operational Model: Mixue provides structured guidance, making it beginner-friendly for first-time business owners.

Summary

Registering a Mixue outlet requires some financial readiness and paperwork, but the opportunity is appealing, especially for new entrepreneurs. You’ll need capital, a good store location, and a commitment to follow the brand’s standards.

If you can meet the requirements to register Mixue outlet, you’ll be stepping into a fast-growing franchise model with strong customer demand and brand support. It’s a solid investment option if you’re passionate about the food and beverage industry.

FAQ

Do I need previous business experience to open a Mixue outlet?
No, Mixue provides training and support for new franchisees, even those without prior experience.

How long does it take to get approval after applying?
Usually between 2–4 weeks, depending on your location and completeness of the application.

Can I open a Mixue outlet in any country?
Not yet. Mixue is expanding gradually, so availability depends on your country. Check with their official website or regional office.

Is the franchise fee a one-time payment?
Yes, but there may be additional costs for renewal or upgrades depending on your contract.

Does Mixue provide the ingredients and packaging?
Yes. Franchisees must order all core ingredients and branded materials from the Mixue supply chain to maintain quality control.