Requirements to Become CEO at Mixue: What It Takes to Lead  – Mixue is one of the fastest-growing beverage and dessert franchises in Asia, known for its affordable soft-serve ice cream and refreshing tea drinks. With thousands of stores across China and Southeast Asia, Mixue is more than just a bubble tea chain—it’s a billion-dollar business empire.

So, what does it take to reach the top of this giant? Let’s break down the requirements to become CEO at Mixue, including qualifications, leadership traits, and industry experience.

Why Becoming a CEO at Mixue Is a Big Deal

Mixue has seen rapid expansion due to its low-franchise cost model, strong brand identity (hello, snowman mascot!), and efficient supply chain system. The CEO of Mixue holds an enormous responsibility: overseeing operations, innovating menu items, managing franchises, and driving global growth.

This role demands more than just passion—it requires proven experience and strategic thinking.

Educational Requirements to Become Mixue CEO

While no single degree can guarantee a CEO position, candidates are generally expected to have:

• A Bachelor’s degree in Business Administration, Management, or Marketing

• A Master’s degree (MBA) is highly preferred, especially with a focus on international business

• Certifications in supply chain management, food safety, or franchise management can be beneficial

This educational foundation ensures a strong understanding of operations, finance, and consumer behavior—key to leading a food and beverage franchise like Mixue.

Industry Experience and Career Track

A successful candidate must demonstrate:

• 10–15 years of experience in the F&B, franchise, or retail sectors

• A proven track record in business growth, brand expansion, or market penetration

• Prior experience at an executive level—such as COO, CMO, or Vice President—ideally in a fast-growing or international brand

• Familiarity with Asian consumer markets and supply chain logistics is a huge advantage

The current Mixue CEO, Zhang Hongchao, was deeply involved in the brand’s growth since its inception, starting from scratch and expanding the business over two decades. Internal promotions or founder-level involvement are also common in Mixue’s leadership pathway.

Soft Skills and Leadership Traits

Becoming a CEO isn’t just about your resume. The ideal candidate must also have:

• Strong leadership and people management skills

• Excellent communication and public speaking abilities

• A strategic mindset and ability to adapt to global trends

• Skills in crisis management, financial planning, and brand positioning

• Visionary thinking with a deep understanding of digital marketing and consumer loyalty

The CEO must lead a diverse team and communicate with franchisees, stakeholders, and marketing teams across many countries.

Is Language Proficiency Important?

Absolutely. To manage a brand operating across China, Southeast Asia, and beyond, a Mixue CEO should be fluent in:

• Mandarin Chinese (essential)

• English (for international communication and expansion)

• Any Southeast Asian language (optional but helpful for regional understanding)

Bilingual or trilingual abilities are a competitive edge in Mixue’s international operations.

The Mixue Culture and Leadership Style

Mixue fosters a high-efficiency, hands-on, and innovation-driven company culture. A successful CEO must align with this spirit, leading by example, being detail-oriented, and open to bold marketing strategies (like their viral mascot campaigns).

Mixue’s rapid expansion requires agility and bold decisions. As CEO, you must inspire a culture of speed, precision, and trust.

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FAQ (Frequently Asked Questions)

Do I need to be Chinese to become CEO at Mixue?
Not necessarily, but fluency in Mandarin and deep knowledge of Chinese business culture are crucial.

Is an MBA required to be Mixue CEO?
It’s not mandatory but highly recommended. Many CEOs in the F&B world hold MBAs with international business experience.

Can someone from outside the company become CEO?
Yes, but internal candidates with years of contribution and understanding of Mixue’s unique business model may have a higher chance.

What salary does a Mixue CEO earn?
Exact figures aren’t public, but given Mixue’s scale, CEO compensation would likely include a high base salary, stock options, and performance bonuses.

What age range is typical for a CEO at Mixue?
Most CEOs in this industry range from their late 30s to 50s, though exceptional younger leaders may also be considered based on achievements.