Requirements to Become CEO at Mixue in This Year – Mixue, the viral ice cream and tea brand originating from China, has grown into a global powerhouse. With thousands of outlets across Asia and beyond, Mixue is more than just a sweet treat — it’s a business phenomenon. Unsurprisingly, the role of CEO at Mixue is a highly coveted position, especially as the company continues to expand at a rapid pace.
So, what does it actually take to become the CEO of Mixue in this year? In this article, we’ll explore the essential qualifications, experiences, and leadership qualities needed to step into the top executive role at one of Asia’s most influential F&B franchises.
Understanding the Mixue Business Model
Before diving into the qualifications, it’s crucial to understand what makes Mixue unique. Their business thrives on:
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Affordable and high-quality products
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A franchise model with wide reach
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Strong branding and viral marketing
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Vertical integration of supply chain (they even make their own ice cream machines)
A potential CEO must not only understand this model but also improve, innovate, and scale it sustainably.
Requirements to Become CEO at Mixue in This Year
1. Educational Background
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Bachelor’s degree in Business, Management, Finance, or related fields is the minimum.
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MBA or Master’s degree preferred, especially from international or prestigious universities.
2. Extensive Industry Experience
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Minimum 10–15 years of experience in F&B, franchise, or retail industry.
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Proven track record in business scaling, operations, and brand management.
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Experience managing multi-national teams and operations across multiple countries is highly valuable.
3. Strong Financial Literacy
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Deep understanding of P&L statements, budgeting, and cost control strategies.
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Ability to analyze financial risks and identify new revenue opportunities.
4. Language Skills
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Fluency in Mandarin Chinese is almost a must, considering Mixue’s origin and majority operations.
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English fluency is required for global expansion and international communication.
Leadership Qualities and Soft Skills
Being a CEO is more than having the right degrees or job titles. It’s about having the vision and leadership to take Mixue to the next level.
Visionary Thinking
You must be able to anticipate market trends, lead digital transformation, and adapt Mixue’s model to different cultures and economies.
Communication Skills
A good CEO is a communicator, not just internally to the team, but also externally to stakeholders, partners, and media.
Crisis Management
In today’s volatile market, handling supply chain issues, PR crises, or economic downturns is part of the job.
Customer-First Mindset
Mixue’s success lies in delivering delight to customers. A CEO must constantly uphold this principle in every decision.
Mixue-Specific Knowledge That Helps
To increase your chance, knowledge of the following areas is key:
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Understanding franchise operations
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Supply chain integration and local sourcing
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Viral marketing and brand building strategies (especially in Asia)
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Food quality and safety regulations across regions
Can Foreigners Become CEO at Mixue?
While the majority of Mixue’s leadership team is based in China, their global expansion opens opportunities for foreign executives, especially in regional CEO or country manager roles. However, for Group CEO, proficiency in Mandarin and deep understanding of Chinese business culture is typically required.
How to Start Working Toward This Goal
If you aspire to become CEO at Mixue in the future, here’s how to build your profile:
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Gain experience in F&B or franchise management roles.
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Learn Mandarin and study Chinese business practices.
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Stay updated on Mixue’s movements, partnerships, and market strategies.
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Consider applying for senior leadership roles (e.g., Head of International Operations) within the company.
Conclusion
Becoming the CEO of Mixue in this year is not just about holding a title — it’s about being the visionary force behind a global brand. It requires a powerful mix of education, experience, cultural awareness, and business innovation.
If you’re ready to lead with purpose, adapt fast, and inspire growth across nations, the journey to Mixue’s top leadership could start now. Prepare yourself today for the challenge of tomorrow.
FAQ About Becoming CEO at Mixue
Q: Does Mixue hire foreign CEOs?
A: While rare, it is possible for foreigners to hold regional leadership positions. However, Group CEO roles typically require Mandarin fluency and familiarity with Chinese corporate culture.
Q: Is an MBA required to become CEO?
A: Not mandatory, but an MBA from a reputable institution significantly boosts your chances.
Q: What’s the average age of a CEO at companies like Mixue?
A: Typically between 40–55 years old, though younger candidates with exceptional track records are increasingly considered.
Q: Can I apply directly to be CEO at Mixue?
A: No public job listings for CEO positions are typically available. However, internal promotions and headhunter placements are the common route.
Q: What makes Mixue different from other F&B companies?
A: Mixue owns its entire supply chain, uses viral branding, and focuses on affordable pricing — a unique combination in the F&B industry.