Requirements to Become a Marketing at Mixue – Mixue has become one of the most recognizable beverage brands in Asia, especially known for its affordable ice cream and tea-based drinks. As the brand rapidly expands across countries, the demand for creative and competent marketing professionals continues to grow.

But what does it take to become part of Mixue’s marketing team? If you’re aiming to build a career in one of the most dynamic food and beverage companies today, it’s important to understand the qualifications, skills, and responsibilities expected of a marketing professional at Mixue.

This article will walk you through the key requirements to become a marketing at Mixue, along with tips to help you stand out in the hiring process.

Key Requirements to Become a Marketing at Mixue

Here are the main qualifications and requirements for those who want to apply as a marketing staff at Mixue:

1. Educational Background

Most marketing roles at Mixue require candidates to have at least:

• A Bachelor’s degree in Marketing, Business, Communication, or a related field

• Fresh graduates are welcome, though experience in marketing or promotions is a big plus

• Some roles may require diplomas or certifications in digital marketing

2. Strong Communication and Creativity

Mixue places a strong emphasis on brand image and customer engagement. Therefore, candidates should have:

• Excellent verbal and written communication skills

• The ability to think creatively for promotional campaigns and events

• Confidence in presenting ideas to teams or partners

3. Familiarity with Digital Marketing

Marketing at Mixue involves both offline and online channels. You’ll need to be familiar with:

• Social media platforms like TikTok, Instagram, and Facebook

• Basic knowledge of SEO, paid ads, and content creation

• Using tools like Canva, CapCut, or Adobe for marketing visuals is a plus

4. Organizational and Teamwork Skills

Mixue runs a tight operation with many teams working together. A marketing professional should be able to:

• Organize campaigns efficiently

• Work well in a team environment

• Manage time and deadlines effectively

5. Willingness to Travel and Work in the Field

Since Mixue outlets are spread across cities, sometimes marketers are asked to:

• Visit franchise stores for branding checks

• Assist in promotional events or soft launches

• Coordinate with local teams for campaign execution

Why Join Mixue’s Marketing Team?

Becoming a marketing staff at Mixue isn’t just about making ads. You’ll be part of a growing brand that:

• Has a massive presence and fanbase in Asia

• Offers career growth opportunities in a fast-expanding company

• Encourages fresh ideas, especially from young professionals

• Builds a fun and friendly work culture with a creative edge

Conclusion

The requirements to become a marketing at Mixue are quite manageable, especially for those who are passionate about branding, social media, and communication. With a relevant background, strong creativity, and readiness to work in a fast-paced environment, you can be a strong candidate to join Mixue’s marketing division.

Don’t forget to update your CV, showcase your past campaigns or content work, and prepare well for interviews. Mixue values both skill and spirit—so bring both.

FAQ

Does Mixue require previous work experience in marketing?
Not always. Fresh graduates are welcome, but any marketing-related experience can give you an edge.

Is fluency in English a must?
Depending on the region and role, basic English is often enough, but fluency helps in communication with broader teams.

Do I need a portfolio to apply?
While not mandatory, having a portfolio of your creative work (e.g., social media content, posters, video edits) can strengthen your application.

What’s the usual working environment like at Mixue?
Mixue offers a dynamic and youthful work culture, often fast-paced and filled with collaborative projects.

How can I apply for a marketing role at Mixue?
You can visit Mixue’s official website or job platforms in your country and look for marketing-related openings. Prepare a strong CV and be ready to show your creative side.