With its viral mascot and affordable desserts, Mixue has become a social media sensation across Asia. From catchy jingles to quirky memes, the brand has attracted millions of followers. But with popularity comes imitation—many users are now asking, what is the real Instagram account of Mixue?
If you’ve typed “Mixue” into Instagram’s search bar, you’ve likely seen dozens of accounts claiming to be official. So how do you identify the legitimate Mixue account and stay safe from fakes? This article will guide you through everything you need to know.
What Is Mixue and Why It’s Popular on Instagram?
Mixue Ice Cream & Tea is a Chinese-origin beverage and dessert brand known for its soft serve ice cream, boba drinks, and viral snowman mascot. The brand’s aesthetic, low prices, and catchy marketing campaigns have helped it gain widespread attention on TikTok and Instagram, especially in Southeast Asia.
Their official Instagram is used to:
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Share new product launches
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Post memes and brand-related humor
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Engage with fans through comments and DMs
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Announce store openings or promos
That’s why many fans look for the real Instagram account of Mixue to stay updated.
The Official Instagram Account of Mixue
As of now, the real Instagram account of Mixue is:
This account:
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Has the verified blue checkmark from Instagram
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Is listed as the official global account of Mixue
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Posts consistent, brand-quality content
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Links to Mixue’s official website and other social platforms
Depending on your region, you might also find verified regional Mixue accounts such as:
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@mixueindonesia (for Indonesian fans)
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@mixueph (Philippines)
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@mixue.vietnam
Just make sure any account you follow has high engagement and brand-consistent posts.
How to Verify If a Mixue Instagram Account Is Real
Before you hit “follow,” here’s how to verify any account claiming to be Mixue:
1. Check for the Blue Verification Badge
Instagram provides a blue checkmark to confirm official business accounts. The real Mixue account has this badge.
2. Analyze the Username
The real handle uses simple names like @mixueglobal, not spammy usernames like @mixue_official_2024freegift.
3. Review Their Content Style
Legit accounts:
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Use professional-quality graphics
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Have consistent tone and branding
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Post regularly and engage in comments
4. Look at Follower Count
Real brand accounts often have hundreds of thousands of followers. If a page only has a few hundred, it’s likely unofficial.
5. Check Their Bio Links
Official pages usually include links to:
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Their website (e.g., www.mixue.com)
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Other social media platforms
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Regional store locators
Why You Should Avoid Fake Mixue Instagram Accounts
Following fake accounts can be risky. Here’s why you should be careful:
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Scams: Some impersonators might run fake giveaways asking for personal data
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Misinformation: You might receive incorrect promos or store locations
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Security Threats: Some fake pages may contain phishing links or malware
Always double-check before engaging with any promotional activity or giveaway from unofficial accounts.
How to Report a Fake Mixue Account
If you find an account pretending to be Mixue, follow these steps:
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Go to the profile
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Tap the three-dot icon
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Select Report > It’s pretending to be someone else > A business
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Choose Mixue if it shows up in suggestions
Your report helps Instagram maintain a safe platform for everyone.
Final Thoughts
With Mixue’s global rise, it’s no surprise that fans are hunting down the official social media profiles. But remember, not every account with a Mixue logo is legit.
Make sure you follow @mixueglobal or verified regional handles to stay up to date with authentic Mixue news and promos! Don’t let fakes ruin your feed.
FAQ About the Real Instagram Account of Mixue
Q: What is the official Instagram of Mixue?
A: The global official account is @mixueglobal.
Q: Does Mixue have different Instagram accounts for each country?
A: Yes. For example, Indonesia has @mixueindonesia, and other regions may have their own verified handles.
Q: How do I know if a Mixue account is fake?
A: Look for a blue checkmark, check the username, bio link, and post quality. Fake accounts often look unprofessional or use strange usernames.
Q: Can fake Mixue accounts scam people?
A: Yes, some may run fake giveaways or phishing links. Always verify before interacting.
Q: What should I do if I find a fake Mixue account?
A: Report it directly to Instagram using the “Report” function on the profile page.
