How to Register Mixue Outlet: A Complete Guide to Starting Your Own Franchise – Mixue has quickly become a favorite brand for affordable and delicious ice cream and tea drinks across Asia. Its rapid growth and strong brand recognition make it an attractive franchise opportunity. If you’ve ever thought about owning a Mixue outlet, this guide will walk you through the registration process and important things you need to prepare.
Opening a Mixue outlet can be a rewarding business move, especially in locations with high foot traffic and young consumers. Let’s dive into how to register and launch your own Mixue store successfully.
How to Register a Mixue Outlet
To officially open a Mixue franchise, here are the general steps you’ll need to follow:
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Visit the Official Mixue Website
Go to Mixue’s official website (usually region-specific) to find franchise information and registration forms. -
Fill Out the Franchise Application Form
Provide detailed information including your name, contact, business background, and preferred location for your outlet. -
Attend a Franchise Briefing or Interview
After submitting your form, Mixue will usually schedule a meeting to assess your readiness and commitment. -
Site Inspection and Approval
The company may review your proposed outlet location to ensure it aligns with their standards and market potential. -
Sign the Franchise Agreement
Once approved, you’ll sign a contract detailing the franchise terms, fees, responsibilities, and support you’ll receive. -
Pay the Initial Franchise Fee
Be prepared to pay a franchise fee and potentially other setup costs, depending on your region. -
Store Setup and Training
Mixue will assist with store design, equipment, and staff training to ensure everything aligns with brand standards. -
Grand Opening
After setup and training, you’re ready to open your Mixue outlet and start selling!
Requirements to Open a Mixue Outlet
Here are some basic requirements that most applicants need to meet:
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Sufficient capital to cover franchise fee, store setup, and initial operations
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A suitable store location (high visibility and good foot traffic)
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Commitment to follow Mixue’s operational guidelines
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Willingness to attend training and work closely with the brand’s team
Specific financial requirements and store sizes may vary by country or region.
Why Mixue Is a Popular Franchise Choice
Mixue offers an appealing business opportunity due to several reasons:
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Strong Brand Recognition: Loved by students and young people, especially for its affordable menu
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Simple and Scalable Menu: Mixue keeps it simple with popular items like bubble tea and soft serve
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Low Startup Cost: Compared to other franchises, Mixue is known for being relatively affordable to start
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Centralized Supply System: Franchisees benefit from a consistent and reliable supply chain
Many entrepreneurs are attracted to Mixue not only for the potential profits, but also for the comprehensive support offered by the company.
Conclusion
Registering a Mixue outlet is a clear and structured process, designed to help aspiring business owners succeed. From initial application to grand opening, Mixue provides guidance every step of the way. If you’re serious about joining one of Asia’s most rapidly growing food brands, now might be the perfect time to take the leap.
Just remember to research your local market, prepare your budget, and stay committed to maintaining the brand’s standards. A successful Mixue outlet is not just about good drinks—it’s about good service, good management, and a great location.
FAQ
How much does it cost to open a Mixue outlet?
The cost varies by location, but typically includes a franchise fee, renovation, equipment, and initial stock. Some regions report starting costs around $20,000–$30,000.
Can I open a Mixue outlet in any country?
You’ll need to check whether Mixue is currently offering franchises in your country. Availability may vary.
Do I need previous business experience?
Not necessarily. Mixue provides training and support, but having basic business knowledge can be a plus.
How long does the registration process take?
It can take a few weeks to a few months depending on location, availability, and how quickly you complete the requirements.
Does Mixue provide marketing support?
Yes. Franchisees usually receive promotional materials and campaign support from the head office.