Mixue, the popular Chinese dessert and beverage brand, has gained rapid success across Asia, including Indonesia, the Philippines, and Vietnam. Known for its affordable prices and attractive product range — including milk tea, ice cream, and smoothies — Mixue has become a favorite, especially among young customers.

With the growing popularity of the brand, many entrepreneurs are wondering the same thing: how much is the Mixue franchise? In this article, we’ll break down the franchise cost, what’s included, the benefits, and what makes Mixue a great investment opportunity.

Mixue Franchise Cost Breakdown

To open a Mixue franchise, you need to be prepared with initial capital. Based on various sources and franchisees’ experiences, here is an estimated breakdown of the franchise cost:

• Franchise Fee: Around $2,600 USD (subject to change depending on your country)

• Equipment and Supplies: Roughly $10,000–$13,000 USD

• Store Renovation and Setup: Approximately $7,000–$10,000 USD

• Total Estimated Investment: $20,000 to $30,000 USD

Keep in mind that these numbers can vary based on the location, shop size, and local requirements. Some countries may have different franchise fees or additional costs such as licenses, taxes, or government permits.

What’s Included in the Mixue Franchise Package?

When you buy into a Mixue franchise, you get more than just the rights to use the brand name. The package often includes:

• Brand license and logo usage

• Training for staff and management

• Support for store design and layout

• Supply chain and ingredients

• Marketing guidance and promotional materials

This comprehensive package ensures that franchisees can operate the business efficiently, following Mixue’s standardized model that has already proven successful in many markets.

Why Is Mixue So Popular?

Mixue’s appeal lies in its affordability and consistency. Here are some reasons why it attracts so many customers — and investors:

• Low product prices: Most items are budget-friendly, perfect for students and everyday buyers.

• Attractive branding: The mascot, store design, and packaging are visually appealing and Instagram-worthy.

• Fast-growing market: The milk tea and dessert business continues to grow rapidly in Asia.

• Simple operations: The menu is straightforward, which makes it easier to manage inventory and staff.

All these factors contribute to the franchise’s strong potential for high return on investment in a relatively short time.

Final Thoughts

So, how much is the Mixue franchise? You can expect to invest around $20,000 to $30,000 USD to get started, depending on your location and shop size. Considering the brand’s popularity, low operating costs, and support system, Mixue presents a promising opportunity for aspiring entrepreneurs who want to enter the food and beverage industry.

If you’re passionate about building a business that blends trendiness and affordability, Mixue might be your next best move.

FAQ

Is Mixue available for franchising in all countries?
Not yet. Mixue is currently expanding across Asia, and availability depends on the market. It’s best to contact their regional office or official website for updated info.

Do I need prior F&B experience to open a Mixue store?
No, Mixue provides complete training for both owners and staff. However, having business experience is always helpful.

How long does it take to open a Mixue franchise?
Once approved, it typically takes 2–3 months to complete training, set up the store, and begin operations.

Does Mixue charge ongoing royalties?
Yes, most franchise models include royalties or a percentage of monthly sales, though the rate may differ depending on the region.

Where can I apply for a Mixue franchise?
You can apply through their official franchise website or by contacting a local Mixue representative in your country.