How Much Capital You Need to Start a Mixue Business – Starting a franchise like Mixue has become a popular path for aspiring entrepreneurs in the food and beverage sector. Known for its affordable products and consistent branding, Mixue has rapidly expanded throughout Asia. If you’re wondering what it takes to open your own Mixue outlet, especially in terms of capital, this article will walk you through the essential information you need.

Understanding the startup cost is crucial so you can prepare financially and assess whether this business aligns with your investment goals. Let’s break down the capital requirements and other key aspects of this franchise opportunity.

About Mixue: The Franchise in Demand

Mixue is a beverage and dessert franchise originating from China. The brand has become widely known for its affordable ice cream, bubble tea, and other sweet treats. With a low price strategy and strong marketing approach, Mixue has succeeded in capturing a large and loyal customer base, especially among young consumers.

The franchise’s rapid growth is also thanks to its relatively low entry barrier compared to other food and beverage franchises. But how much do you really need to invest?

Required Capital for Mixue Business

To start a Mixue business, the capital needed may vary slightly depending on your location and store size, but generally, here’s a breakdown of the main costs:

• Franchise Fee: Around USD 2,000–3,000

• Equipment and Machines: USD 8,000–10,000

• Store Renovation: USD 5,000–8,000

• Initial Inventory: USD 2,000

• Licensing and Permits: USD 1,000–1,500

• Miscellaneous & Backup Fund: USD 2,000

Total Estimated Capital: USD 20,000–25,000

This capital includes everything from machines for ice cream and beverages to staff training and marketing materials. Mixue provides support in choosing the store location and setup, which is beneficial for first-time business owners.

Why Mixue Is an Attractive Business Opportunity

Mixue offers multiple advantages for entrepreneurs looking to get into the food and beverage industry:

• Strong Brand Recognition: Mixue is already well-known, reducing the need for heavy local marketing.

• Affordable Franchise Fee: Compared to other brands, the entry cost is relatively low.

• Simple Operations: The menu is focused and easy to manage, which makes it operationally efficient.

• High Demand: Sweet drinks and desserts are popular across different age groups.

• Ongoing Support: Franchisees get continued assistance from the Mixue team in terms of logistics and training.

These factors make Mixue a lucrative option, especially in areas with high foot traffic like campuses, malls, and residential neighborhoods.

Conclusion

The capital for Mixue business is quite reasonable for a well-known franchise in the F&B industry. With a total investment of around USD 20,000–25,000, you can launch a business that benefits from brand power, operational support, and high customer demand.

While it’s essential to plan your finances carefully, Mixue offers a strong return potential if managed well. Whether you’re new to business or looking to expand your portfolio, Mixue is worth considering.

FAQ

Is the Mixue franchise available internationally?
Yes, Mixue has expanded to several countries in Asia and is open to international franchise inquiries.

Do I need prior business experience to run a Mixue outlet?
Not necessarily. Mixue provides training and support to help new franchisees succeed.

How long does it take to open a Mixue store after applying?
The process typically takes 2 to 3 months, depending on location readiness and permit approval.

Is it possible to get financing or loans for Mixue capital?
Yes, in many regions, small business loans or franchise funding options may be available.

Can I open more than one Mixue outlet?
Yes, multi-unit franchise opportunities are often available for successful partners.

By understanding the capital requirements and benefits, you’ll be better prepared to decide whether the Mixue business suits your goals. If you’re ready to serve smiles with every cup, Mixue could be your next business move.