When Mixue first arrived in Singapore, it was hard to ignore the buzz. With its iconic snowman mascot and a reputation for affordable yet delicious ice cream and drinks, Mixue quickly found a spot in the hearts (and tastebuds) of Singaporeans. But as we step into 2025, one question pops up more often than not: how many Mixue stores are there in Singapore now?
From casual mall-goers to hardcore bubble tea fans, the curiosity surrounding the Mixue Singapore store count reflects just how much the brand has grown. Whether it’s a regular hangout for teens or a quick dessert stop for families, Mixue’s rapid expansion deserves a deeper dive.
In this article, we’ll break down the current number of outlets, what’s driving their growth, and what to expect from Mixue in the months to come. If you’re looking for insights, numbers, and a bit of behind-the-scenes flavor—read on.
The Rise of Mixue in Singapore
Mixue’s presence in Singapore is a part of its broader Southeast Asian expansion strategy. The brand originated from China and rapidly scaled across Asia with its affordable price points and clever marketing. Singapore, with its vibrant food scene and fondness for dessert drinks, became an ideal market.
Since its debut, Mixue has opened stores in key locations across Singapore—from bustling shopping malls to neighborhood spots. By 2025, Mixue has already surpassed XX stores islandwide (latest count to be confirmed based on updated data), a number that signals its successful market penetration.
Why Is Mixue Growing So Fast?
A few factors contribute to Mixue’s explosive growth:
- Affordability: In a city where desserts can cost a premium, Mixue offers wallet-friendly options without compromising on taste.
- Simple yet addictive menu: Ice cream cones, fruit teas, and milk teas that are consistently good.
- Social media buzz: TikTok and Instagram helped push Mixue into viral territory.
Additionally, its franchise model has enabled rapid scalability, allowing multiple outlets to be launched in a relatively short period.
Where Can You Find Mixue in Singapore?
Mixue outlets are now spread across central areas like Orchard, Bugis, Tampines, and even in heartland malls such as Jurong Point and Hougang Mall. Their presence is so widespread that it’s rare to walk through a major mall and not see the Mixue snowman smiling at you.
Want to check where your nearest Mixue store is? You can use Google Maps or the official Mixue Singapore Instagram page for the latest updates.
What’s Next for Mixue Singapore?
Industry insiders suggest that Mixue has no plans of slowing down. With increasing demand and a loyal fanbase, 2025 may see the brand reaching 50+ stores across Singapore, along with potential seasonal menus, localized promotions, and maybe even a flagship concept store.
If you’re a Mixue fan, buckle up—this ride isn’t stopping anytime soon.
Conclusion
Mixue is no longer just a passing trend—it’s quickly becoming a staple in Singapore’s dessert scene. With its growing number of outlets, irresistible treats, and budget-friendly prices, it’s easy to see why the brand continues to win over new fans every day. Whether you’re a long-time Mixue lover or a curious first-timer, there’s likely a store near you ready to scoop you into happiness.
Looking to try the latest Mixue flavors or curious about the next outlet opening near you?
Follow their official page and stay updated with the Mixue movement across Singapore!
Frequently Asked Questions (FAQ)
Q1: How many Mixue stores are currently in Singapore?
As of early 2025, there are around [insert latest figure] Mixue outlets in Singapore. The number continues to grow rapidly as new franchises open.
Q2: Is Mixue Singapore a franchise?
Yes, Mixue operates under a franchise model, which has allowed it to scale efficiently across multiple regions.
Q3: Where can I find the latest Mixue promotions?
Mixue regularly updates its promotions on its official Instagram and in-store banners.
Q4: Are all Mixue drinks available at every outlet?
Most core menu items are standardized, but some special seasonal drinks may only be available at selected stores.
Q5: Will Mixue open more stores in 2025?
Yes, based on current trends and consumer demand, it’s highly likely that Mixue will continue expanding throughout 2025.
