If you’ve been scrolling through social media or walking around popular neighborhoods, chances are you’ve come across the name Mixue. Known for its affordable ice cream and milk tea, Mixue has taken several countries in Asia by storm. And now, it has officially made its debut in Singapore. For fans of sweet treats and trendy hangout spots, the opening of the first Mixue outlet in Singapore is definitely exciting news.
So what’s the buzz all about? In this article, we’ll walk you through everything from the background of the brand to the reasons behind its viral popularity in Singapore.
The First Mixue Outlet in Singapore: Where and When?
The very first Mixue outlet in Singapore officially opened its doors in early 2024. The location? It’s strategically placed in Bugis, one of Singapore’s busiest and most youthful areas, known for fashion, food, and pop culture trends. The opening day saw long queues of enthusiastic customers eager to taste the popular offerings they had only seen online or tried overseas.
With its bright red signage, cute snowman mascot, and clean, minimalist interior, the Mixue store in Singapore keeps the same aesthetic seen in other Asian countries like Indonesia, Vietnam, and China.
What’s on the Menu at Mixue Singapore?
Mixue Singapore offers a range of budget-friendly yet satisfying drinks and desserts. Some of the most popular items on the menu include:
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Snow King Ice Cream – The classic soft-serve vanilla cone, priced affordably, is a top seller.
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Fresh Lemonade – Sweet and tangy, perfect for Singapore’s hot weather.
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Peach Mi-Tea – A refreshing blend of peach and black tea with fruit bits.
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Brown Sugar Pearl Milk Tea – A fan favorite for bubble tea lovers.
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Strawberry Sundae – A creamy twist to the regular cone with real strawberry syrup.
Prices start as low as SGD 1.90, making Mixue one of the most affordable dessert and drink chains in Singapore today.
Why Is Mixue So Popular?
There are several reasons behind Mixue’s viral success, especially among Gen Z and young adults.
1. Affordable Prices
In a city where F&B costs can be quite high, Mixue stands out with its incredibly low prices without compromising quality.
2. Aesthetic Appeal
Mixue’s minimalist branding and adorable snowman mascot make it Instagram-worthy. Many people visit not just to eat, but to post about their experience.
3. Viral Social Media Presence
The catchy Mixue jingle, memes, and TikTok videos have made the brand famous across Asia. Many Singaporeans were already familiar with the brand before it even opened locally.
4. Consistent Quality
Despite the affordable pricing, the taste and portion size of Mixue items remain consistent, winning customer loyalty quickly.
Conclusion
The first Mixue outlet in Singapore is more than just another dessert shop. It’s a cultural phenomenon that reflects the current generation’s taste in food, aesthetics, and social sharing. With its low prices, viral charm, and tasty menu, Mixue has quickly won the hearts of Singaporeans.
If you’re near Bugis, dropping by for a quick cone or cup of tea might just be the sweet break you need.
FAQ
Where is the first Mixue outlet located in Singapore?
It is located in the Bugis area, easily accessible by MRT and close to major shopping centers.
What’s the most recommended item to try?
Start with the Snow King Ice Cream or Fresh Lemonade — both are bestsellers.
Is Mixue halal-certified in Singapore?
As of now, Mixue is in the process of obtaining halal certification. It’s best to check in-store or on their official page for updates.
Do they accept cashless payment methods?
Yes, Mixue Singapore accepts credit cards, PayNow, and various mobile wallet payments.
Are there plans to open more Mixue outlets in Singapore?
Yes, due to the overwhelming response, more outlets are expected to open in neighborhoods like Tampines and Clementi in the coming months.