Exploring Mixue Singapore Franchise Opportunities – Mixue Ice Cream & Tea is a well-known beverage and dessert chain from China that has grown rapidly since its founding in 1997. With thousands of stores across Asia, Mixue is recognized for its viral branding, low prices, and tasty offerings such as soft-serve ice cream and fruit teas.
Thanks to its trendy snowman mascot and catchy jingles, Mixue has developed strong brand appeal, especially among younger generations. In Singapore, where lifestyle and food trends move quickly, Mixue stands out as both a consumer favorite and a franchise opportunity.
Why Is Mixue So Popular in Singapore?
Singaporeans are always eager to try new food trends, and Mixue ticks all the right boxes:
- Budget-friendly options perfect for students and families
- Visually appealing branding that’s ideal for social media
- Compact and easy-to-manage store concept
- Proven success in other Southeast Asian countries like Indonesia and Malaysia
These factors make the Mixue franchise model a great fit for Singapore’s vibrant food scene.
Is Mixue Available for Franchising in Singapore?
Yes. Mixue is expanding its footprint in Southeast Asia, including Singapore. While some stores are company-owned, many are operated by franchise partners. For potential investors and entrepreneurs, this means an accessible way to enter the competitive F&B industry with a proven brand.
Franchise Requirements
While Mixue doesn’t always publish official figures, these are common requirements for interested franchisees:
- Initial investment: SGD 80,000–150,000
- Store size: 20–60 square meters
- Commitment to F&B business operations
- Willingness to follow Mixue’s operational standards
- Completion of training provided by the brand
Mixue supports franchisees with standardized ingredients, branding materials, and backend systems to ensure a smooth business setup.
How to Apply for a Mixue Singapore Franchise Opportunities
- Initial Inquiry – Contact Mixue through their official site or franchise portals.
- Franchise Kit Review – Get all the important information about costs, expectations, and store setup.
- Site Selection – Choose a high-traffic location with assistance from the brand.
- Training & Setup – Learn store operations, marketing, and quality control.
- Store Opening – With the brand’s guidance, your Mixue outlet launches with maximum exposure.
Is It a Good Business Opportunity?
If you’re targeting areas with heavy foot traffic, such as near MRT stations, malls, or campuses, a Mixue franchise could be a profitable business. With minimal marketing needed due to strong brand awareness, owners can focus more on delivering consistent quality and service.
Final Thoughts
Mixue offers one of the most promising F&B franchise opportunities in Singapore today. With low investment, strong brand recognition, and a proven business model, it’s perfect for aspiring entrepreneurs looking to tap into the dessert and beverage market.
Ready to bring Mixue to your neighborhood? Visit Mixue’s official franchise site or explore trusted business directories to take your first step toward owning a successful ice cream and tea shop in Singapore.
Frequently Asked Questions (FAQ)
1. Can foreigners apply for a Mixue franchise in Singapore?
Yes, foreign investors can apply, though having a local partner is recommended.
2. Does Mixue provide training and operational support?
Yes, franchisees receive extensive training, setup assistance, and marketing support.
3. What is the estimated capital required to start?
Startup costs are typically around SGD 80,000 to SGD 150,000, depending on location and size.
4. Can I customize the Mixue menu for local tastes?
Generally, Mixue keeps a standardized menu, but some seasonal or regional variations may be allowed.
5. How long does the franchise setup take?
From application to store opening, the process may take between 3 to 6 months.
