Mixue, the popular ice cream and bubble tea chain from China, has taken Asia by storm with its affordable menu and refreshing treats. Its cute snowman mascot and signature red-and-white branding have made it easily recognizable wherever it opens. Over the years, Mixue expanded rapidly into several Southeast Asian countries, including Indonesia, Malaysia, Vietnam, and Singapore.
However, many people have recently been wondering — does Mixue Singapore still exist today? Some have noticed fewer updates or changes in its store operations, while others claim that Mixue outlets are still operating normally in certain areas. To clear up the confusion, let’s take a closer look at the current situation of Mixue in Singapore.
The Rise of Mixue in Singapore
Before discussing whether Mixue still exists in Singapore today, it’s important to understand how the brand started in the country. Mixue officially entered the Singaporean market a few years ago, riding on the popularity of its “affordable indulgence” concept. With menu items like ice cream cones, milk tea, smoothies, and fruit tea priced lower than many competitors, Mixue quickly attracted students and young adults.
The brand’s focus on value-for-money desserts made it stand out in Singapore’s saturated beverage scene. Many customers appreciated Mixue’s balance between price, taste, and quality — something rare in the premium-focused Singaporean F&B market.
Mixue’s Business Presence in Singapore
Over time, Mixue expanded its branches across several parts of Singapore. Outlets could be found in popular neighborhoods and malls such as Bugis, Orchard, and Tampines. However, since mid-2024, discussions have circulated online suggesting that some outlets might have temporarily closed or relocated.
Despite these rumors, Mixue still exists in Singapore today, though its number of outlets may have decreased compared to previous years. Based on recent reports and customer reviews, several branches are still operating and serving their signature bubble tea and soft ice cream.
It’s also worth noting that Mixue continues to adjust its business model in Singapore to meet local regulations and customer expectations. The brand occasionally experiments with new menu items and limited-time offers to stay competitive against other bubble tea giants like KOI, LiHO, and Gong Cha.
Why People Thought Mixue Left Singapore
The confusion about Mixue’s presence in Singapore might have started because of a few reasons. First, some franchise outlets closed down quietly, leading people to assume the brand had exited the market entirely. Second, Mixue’s marketing activities in Singapore are less aggressive compared to other countries like Indonesia or Vietnam, which could give the impression that it’s no longer operating.
Additionally, social media buzz about Mixue tends to fluctuate depending on trends. When fewer people post about their visits, it can seem like the brand has disappeared — even though it’s still very much alive in selected locations.
The Current Status of Mixue Singapore
As of 2025, Mixue remains operational in Singapore, although on a smaller scale. A few physical stores continue to serve loyal customers who enjoy Mixue’s simple yet refreshing menu. The brand is also believed to be re-evaluating its expansion strategy to adapt better to the local market and rental costs, which are relatively high in Singapore compared to other countries.
In short, Mixue Singapore still exists today, but its presence is not as strong or widespread as when it first entered the market. The brand seems to be focusing on sustainability and profitability rather than rapid expansion.
Conclusion
Mixue has managed to make its mark in Singapore with its affordable and delicious ice cream and beverages. While there have been rumors about closures, the truth is that Mixue Singapore still operates — though on a smaller scale. As the brand continues to adapt and evolve, fans can still enjoy their favorite drinks and desserts at select locations across the island.
If you’re a Mixue lover, it’s worth checking Google Maps or Mixue’s official platforms for the nearest operating branch before visiting.
FAQ about Mixue Singapore
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Does Mixue still operate in Singapore today?
Yes, Mixue still operates in Singapore, but the number of outlets has decreased compared to previous years. -
Where can I find Mixue outlets in Singapore?
Mixue stores are usually located in shopping areas like Bugis, Tampines, and other key neighborhoods. -
Why did some Mixue outlets close in Singapore?
Some outlets closed due to rental costs, market competition, and strategic restructuring. -
Is Mixue popular in Singapore?
Mixue remains popular among budget-conscious consumers who enjoy affordable ice cream and tea drinks. -
Can I still order Mixue online in Singapore?
Yes, you can find Mixue on food delivery platforms if there’s an active branch near your area.
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