Opening a Mixue outlet in Singapore is a promising business opportunity, especially with the growing demand for affordable bubble tea and desserts. With its strong brand recognition and attractive pricing, Mixue has captured attention across Asia. But how much capital do you actually need to get started in Singapore? This article will break down the expected startup capital, what you’re paying for, and whether the investment is worth it.

Understanding the Mixue Brand

Mixue is a Chinese tea and ice cream brand known for its low-cost drinks and desserts. Its rapid expansion in Southeast Asia, including Indonesia, Malaysia, and now Singapore, has made it one of the most talked-about franchises in the region.

The brand’s strength lies in its affordability, high foot traffic locations, and a simple but scalable business model. This makes it a great entry point for new entrepreneurs interested in food and beverage (F&B) ventures.

Estimated Capital for Mixue Business in Singapore

Here’s a general breakdown of the estimated capital you’ll need to launch a Mixue outlet in Singapore:

• Franchise Fee: SGD 10,000–15,000

• Renovation Costs: SGD 20,000–40,000

• Equipment and Machines: SGD 20,000–30,000

• Initial Stock: SGD 5,000–10,000

• Licensing and Permits: SGD 2,000–5,000

• Marketing and Opening Promotions: SGD 3,000–5,000

• Miscellaneous (legal, insurance, etc.): SGD 2,000–4,000

Total Estimated Capital: SGD 60,000–100,000

These figures can vary depending on the shop size, location, and specific terms with Mixue’s franchise management team.

Why Invest in a Mixue Outlet?

Starting a Mixue business is appealing for several reasons:

• Low Product Price, High Volume: The affordable menu attracts large crowds.

• Strong Brand Recognition: Mixue is well-known across Asia and gaining traction in Singapore.

• Easy-to-Operate Model: Simple recipes and streamlined operations reduce overhead.

• Support from Franchisor: Training, supply chain, and marketing support are included.

For entrepreneurs looking for a tried-and-tested F&B business model, Mixue offers a balance of affordability and reliability.

Final Thoughts

The capital for Mixue business in Singapore is reasonable compared to other international F&B franchises. With an estimated SGD 60,000 to SGD 100,000, you can potentially tap into a market that’s increasingly craving affordable bubble tea and desserts.

However, as with any investment, you should evaluate the location, competition, and operating costs carefully before committing. A well-placed outlet with good staff and consistent service can generate attractive returns in just a few months.

FAQ

How much is the franchise fee for Mixue in Singapore?
It typically ranges from SGD 10,000 to SGD 15,000 depending on the agreement.

Do I need F&B experience to open a Mixue outlet?
Not necessarily. Mixue offers training for franchisees, even those without prior experience.

What is the return on investment (ROI) time frame?
Many outlets recover their investment within 12–18 months if operated effectively.

Is location important for Mixue’s success?
Yes. Choosing a high-foot-traffic area like malls, near schools, or train stations increases your chances of success.

Can I own more than one Mixue outlet?
Yes, if your first store performs well and you meet the franchisor’s criteria, you can apply for additional outlets.

If you’re looking to invest in a growing F&B trend with a proven system, Mixue might be the opportunity you’ve been waiting for.