Mixue — the beloved ice cream and beverage brand from China — has become a household name across Asia. From bustling cities like Singapore and Jakarta to smaller towns in Vietnam and the Philippines, Mixue outlets seem to be everywhere. But as new drink brands keep popping up, many people wonder: are Mixue drinks still as popular as before?
The answer might surprise you. Despite fierce competition, Mixue remains one of the most visited dessert chains in Asia. With its refreshing tea-based drinks, creamy soft serve, and incredibly low prices, Mixue continues to attract both loyal fans and curious newcomers. Let’s dive into what keeps Mixue at the top of Asia’s dessert scene.
About Mixue and Its Rise in Asia
Mixue was founded in China in 1997 and has since expanded to thousands of outlets across Asia. The brand became especially famous for combining two things people love — ice cream and tea — at prices that are hard to beat. Mixue’s red-and-white stores and its cheerful Snow King mascot are now instantly recognizable in many Asian cities.
One of the main reasons for Mixue’s success is its affordable pricing strategy. While many bubble tea shops charge premium prices, Mixue offers delicious drinks starting at just around $1 to $2 USD. This makes it accessible to students, office workers, and families alike.
Why Mixue Drinks Are Still Popular
Despite countless new beverage trends, Mixue’s popularity hasn’t faded. Its continued success can be attributed to several key factors:
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Consistency in Flavor: Mixue has mastered the art of offering drinks that are simple yet satisfying. Its soft serve remains creamy and rich, while its fruit teas taste refreshing and well-balanced.
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Budget-Friendly Prices: Even as inflation rises, Mixue manages to keep prices low without sacrificing quality.
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Strategic Locations: Mixue outlets are often found in high-traffic areas such as shopping malls, schools, and public transport hubs.
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Strong Social Media Presence: Viral videos, TikTok trends, and cute photo opportunities featuring the Snow King mascot keep Mixue relevant among younger audiences.
Mixue’s Signature Drinks
Over the years, Mixue has created a variety of drinks that have become fan favorites. Some of the best-selling options include:
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Mixue Ice Cream: The classic soft serve that started it all.
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Lemon Tea: A refreshing drink that’s both sweet and tangy.
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Strawberry Smoothie: A creamy fruit blend that’s perfect for hot days.
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Milk Tea Series: Smooth, flavorful, and customizable with toppings.
These drinks continue to attract long queues, especially during peak hours. Their affordability and refreshing taste make them irresistible to people of all ages.
The Cultural Impact of Mixue
Mixue isn’t just a drink brand — it’s a cultural phenomenon. Its catchy jingle, “I love you, you love me, Mixue ice cream and tea,” has become an internet meme. The brand’s mascot, the Snow King, has appeared in countless memes and videos, making it part of online pop culture.
In many Asian countries, Mixue also symbolizes accessibility and joy — a treat that anyone can afford. This emotional connection has helped the brand stay relevant even after years of rapid expansion.
Conclusion
So, are Mixue drinks still popular in Asia? Absolutely. The combination of affordability, taste, and clever branding ensures that Mixue remains one of the top beverage chains in the region. While new brands will continue to emerge, few can match Mixue’s simple yet powerful formula for success.
If you haven’t visited Mixue in a while, maybe it’s time to grab a cup and see why people are still lining up for that iconic Snow King ice cream.
FAQ
1. Is Mixue still trending in Asia in 2025?
Yes, Mixue remains one of the most popular drink brands across Asia thanks to its consistent quality and low prices.
2. What is Mixue famous for?
Mixue is best known for its soft serve ice cream and refreshing tea-based drinks that are both delicious and affordable.
3. Why do people love Mixue so much?
People love Mixue because it offers high-quality desserts and drinks at wallet-friendly prices, making it accessible to everyone.
4. Does Mixue have new drink flavors?
Yes, Mixue regularly introduces seasonal and limited-edition flavors to keep customers excited and engaged.
5. Where can I find Mixue outlets in Asia?
Mixue has stores in China, Indonesia, Vietnam, the Philippines, Singapore, and other major Asian countries.
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