How Much Capital Do You Need to Prepare to Open a Mixue Branch? – Mixue has become a popular franchise opportunity thanks to its affordable ice cream and tea drinks, strong brand recognition, and wide customer base. If you’re interested in opening your own Mixue branch, the most important thing to know before starting is: how much capital should you prepare?
Below is a detailed breakdown of the estimated capital you’ll need to successfully launch a Mixue branch.
Estimated Capital for a Mixue Franchise
According to information from existing franchisees and official Mixue materials, here is an approximate budget:
1. Franchise Fee
💰 USD 10,000 – 15,000 (or equivalent in your local currency)
This one-time fee gives you the right to operate under the Mixue brand and includes training and initial support.
2. Renovation & Store Setup
🏠 USD 15,000 – 25,000
Covers interior design, furniture, decor, and signage to meet brand standards.
3. Equipment & Machines
🍧 USD 10,000 – 20,000
Includes ice cream machines, tea brewers, refrigerators, and POS systems.
4. Initial Inventory
📦 USD 3,000 – 5,000
Ingredients, packaging materials, and supplies for your first few weeks of operation.
5. Licenses, Permits, Marketing & Miscellaneous
📋 USD 5,000 – 10,000
Covers legal fees, government permits, insurance, initial marketing, and deposits.
🔷 Estimated Total Capital: ~ USD 45,000 – 75,000
This is just an estimate. The actual amount depends on your city, location, store size, and local construction and labor costs.
Why Does the Capital Vary?
– A prime location (e.g., in a mall or near a train station) costs more to rent and renovate.
– Larger stores cost more to set up and furnish.
– Construction costs vary widely between countries and even cities.
– Optional upgrades (e.g., higher-quality equipment or decor) can raise your total.
Tips to Prepare for Your Investment
✅ Budget an additional 10–20% over your minimum estimate to cover unexpected expenses.
✅ Choose a high-traffic, visible location to maximize sales.
✅ Ask the Mixue team for a full proposal and detailed breakdown.
✅ If possible, talk to other franchisees to understand real-world costs.
Conclusion
To open a Mixue branch, you should prepare at least USD 45,000–75,000 depending on your location and store size. By planning carefully and working closely with the Mixue franchise team, you can make the most of your investment.
If you found this helpful, feel free to check out our other articles for more tips on running a successful food and beverage business and choosing the right franchise!
FAQ: Opening a Mixue Branch
Q: Does Mixue offer financing or loans?
A: Usually no — franchisees need to secure their own capital.
Q: How long does it take to open a branch after signing?
A: Generally 2–4 months, depending on renovations and permits.
Q: Are there ongoing fees after the initial investment?
A: Yes — expect monthly royalties or service fees, as specified in your agreement.
Q: Can I open multiple branches?
A: Yes, after successfully operating your first branch and meeting the brand’s criteria.
Q: Who should I contact to apply?
A: Visit Mixue’s official website or contact their regional franchise office directly for application details.
