Mixue has become one of the most well-known drink and dessert brands across Asia. With its signature blend of bubble tea, soft-serve ice cream, and affordable prices, the brand has attracted both customers and aspiring entrepreneurs. Many people are now looking for information about the requirements to register outlet Mixue, and how to become part of its booming franchise network.
If you’re one of those interested in opening a Mixue outlet in your area, this guide will give you a clear picture of what it takes to get started.
Key Requirements to Register a Mixue Outlet
Before applying, it’s important to understand that Mixue has specific standards for all franchisees. These requirements help maintain the consistency and quality of the brand. Here’s what you generally need:
1. Initial Capital
To open a Mixue outlet, you’ll need sufficient startup capital. While costs may vary by location and country, the average total investment ranges from $20,000 to $30,000 USD or more. This includes franchise fees, equipment, renovation, inventory, and other operational expenses.
2. Suitable Store Location
Mixue usually requires locations with high foot traffic. A space of around 20–50 square meters is ideal. The outlet must also meet the company’s layout and branding standards.
3. Franchise Application
You must complete a formal application form and submit it through the official Mixue franchise channels. The form typically requires personal and financial details, your proposed store location, and business experience.
4. Training & Onboarding
All franchisees must attend mandatory training. This covers everything from product preparation, customer service, to using Mixue’s POS system. This ensures that every outlet meets brand quality and service standards.
5. Legal Requirements
You’ll need to provide a valid business license and meet all local regulations. Mixue may also require additional documentation such as tax IDs or incorporation papers, depending on your region.
Why Many Choose Mixue as a Franchise
There are several reasons why Mixue has become a popular choice among franchise investors:
Affordable Startup Costs
Compared to many food and beverage franchises, Mixue offers relatively low initial capital requirements, making it accessible to a broader range of entrepreneurs.
High Brand Recognition
With thousands of outlets across Asia, the brand already has a solid customer base. You don’t need to spend too much on marketing since the name itself attracts customers.
Strong Support System
Mixue offers extensive support in terms of training, marketing, supply chain management, and operational guidance. This is especially helpful for first-time business owners.
Trending Product Line
From bubble tea to ice cream, Mixue’s menu items are highly popular, particularly among younger customers. Its affordable pricing further strengthens its market appeal.
Conclusion
Becoming a Mixue franchise owner is a promising opportunity, but it does require preparation and commitment. Knowing the requirements to register outlet Mixue is the first step in determining if this business model fits your goals.
With the right location, startup capital, and willingness to follow the brand’s standards, you could be on your way to owning a successful Mixue outlet. Always make sure to apply through official channels and prepare the necessary documents in advance.
If you’re serious about diving into the food and beverage industry, Mixue might just be the opportunity you’ve been looking for.
FAQ
How much money do I need to open a Mixue outlet?
On average, you need around $20,000 to $30,000 USD depending on your location and setup.
Can I open a Mixue outlet from home or a food truck?
No, Mixue requires a physical storefront with a fixed location that meets their layout standards.
How long does the franchise approval process take?
It typically takes a few weeks to a couple of months, depending on how quickly you submit all required documents and pass the evaluation.
Do I need experience in the food industry to apply?
Not necessarily. Mixue provides thorough training, so even beginners can manage the business with proper commitment.
Is there an official website to apply for a Mixue franchise?
Yes, you should always apply through the official Mixue website or regional distributor to avoid scams or unofficial representatives.
