Mixue, the famous ice cream and tea brand from China, has taken Southeast Asia by storm—including Indonesia. With affordable products and a strong brand presence, it has become one of the most sought-after franchise opportunities. If you’re planning to join the trend in 2025, understanding the capital for Mixue business 2025 is crucial before you start.
In this article, we’ll break down the required investment, what it covers, and what makes Mixue such an attractive business opportunity.
About Mixue
Mixue is a fast-growing franchise brand originally founded in China. Its signature products include soft-serve ice cream, fruit teas, and milk-based drinks—priced accessibly for mass appeal. In recent years, Mixue has rapidly expanded across Asia and has become especially popular in Indonesia, Vietnam, and the Philippines.
With a minimalist aesthetic, viral marketing, and affordable pricing, Mixue targets both students and young professionals. Franchise demand remains high due to its scalable business model and strong brand identity.
Estimated Capital for Mixue Business 2025
Here’s a breakdown of the estimated capital for Mixue business in 2025, based on current trends and projected inflation:
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Franchise Fee: ± IDR 300 million (~$19,000)
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Equipment & Supplies: ± IDR 100–150 million (~$6,300–$9,500)
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Renovation & Interior Design: ± IDR 50–80 million (~$3,200–$5,000)
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Initial Inventory: ± IDR 20–30 million (~$1,200–$1,900)
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Staff Training & Setup Costs: ± IDR 10–15 million (~$650–$1,000)
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Total Capital Needed: Approximately IDR 480–580 million (~$30,000–$37,000 USD)
This total may vary depending on your location, the size of your outlet, and specific local regulations. It’s highly recommended to prepare at least IDR 600 million as a safe starting point.
Why Mixue is an Attractive Business in 2025
There are several reasons Mixue continues to be a hot investment:
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Strong Brand Awareness
Mixue has a huge following on social media and in the real world. Its mascot and catchy jingle are widely recognized. -
Affordable Pricing = High Volume
By offering budget-friendly drinks and desserts, Mixue attracts a consistent flow of customers daily. -
Simple Operation System
The franchise offers structured training and standardized operations, ideal for first-time business owners. -
Quick Return on Investment (ROI)
Many franchisees report ROI within 12–18 months, thanks to high daily transactions and low production costs.
Conclusion
Starting a Mixue business in 2025 can be a promising venture if you’re prepared financially and operationally. The capital for Mixue business 2025 is relatively affordable compared to many other F&B franchises, making it a strong choice for aspiring entrepreneurs.
With proper planning, location selection, and business execution, this franchise offers a solid pathway toward profitability in the fast-paced food and beverage industry.
FAQ
How much total investment is needed to open a Mixue franchise in 2025?
You’ll need around IDR 480–580 million (~$30,000–$37,000 USD), depending on location and store size.
Is Mixue profitable?
Yes, many franchise owners report fast ROI due to affordable prices and strong daily traffic.
Do I need prior F&B experience?
No. Mixue provides training and support, making it beginner-friendly.
How long does it take to open the store after applying?
Generally, it takes 2–3 months including application, training, renovation, and launch.
Can I open a Mixue store outside Indonesia?
Yes, but you’ll need to contact Mixue’s international franchise department for regional terms and availability.
Opening a Mixue store can be a rewarding business journey in 2025—especially for those ready to commit financially and manage operations effectively.