Mixue has quickly become a household name in many parts of Asia and beyond. With its signature soft-serve ice cream and refreshing tea drinks at affordable prices, the brand has won the hearts of millions. But where did it all begin? Let’s dive into the origin story of Mixue and learn about its very first outlet, how it started, and what made it rise to global fame.
Background Information About Mixue
Mixue Bingcheng, commonly known as Mixue, is a Chinese brand that specializes in ice cream and tea-based beverages. It was founded by Zhang Hongchao in 1997, when he was still a college student. Initially, Mixue was just a small business idea — selling ice desserts on the streets of Zhengzhou, Henan Province, China.
The company’s growth was slow at first, but Zhang was determined. Through years of persistence, strategic franchising, and low-cost pricing, Mixue gradually became one of the most popular tea and dessert brands in China, before expanding to other countries.
The First Outlet of Mixue
The first official outlet of Mixue was opened in Zhengzhou, Henan Province, China, in 1997. Unlike the bright and modern stores you see today, this first outlet was very modest — a small shop selling shaved ice and basic sweet drinks.
At that time, Mixue was not yet the booming franchise it is today. The founder operated it mostly by himself, selling treats to college students and local passersby. But the key idea was already there: offering affordable, good-quality sweet products that everyone could enjoy.
This first outlet became the starting point of a larger vision. From that small shop in Zhengzhou, the Mixue brand slowly built its reputation, growing through word-of-mouth and the growing popularity of milk tea and soft-serve across China.
What Makes Mixue So Attractive?
There are several reasons why Mixue continues to attract customers worldwide:
1. Affordable Prices
Mixue’s prices are lower compared to many competitors. This makes it especially popular among students and younger people.
2. Simple and Tasty Menu
The menu focuses on simple but tasty drinks and desserts, such as milk tea, fruit tea, and vanilla soft-serve ice cream.
3. Cute Branding
Mixue’s mascot — a snowman holding a red cup — is eye-catching and appealing. Their store design is bright and welcoming, perfect for social media.
4. Strong Franchising Model
Mixue offers an affordable and efficient franchise system, which has helped it expand rapidly, not just in China but in countries like Indonesia, Vietnam, Thailand, and more.
5. Consistent Quality
Despite rapid growth, Mixue maintains a standard recipe and consistent taste across its outlets.
Conclusion
The first outlet of Mixue in Zhengzhou was a humble beginning for what would become an international dessert empire. From its modest start in 1997 to thousands of outlets worldwide, Mixue’s success story is a testament to persistence, innovation, and understanding what customers truly want: tasty, affordable treats.
For many people, Mixue is not just a drink shop — it’s a place of nostalgia, comfort, and happiness.
FAQ
Where is the first outlet of Mixue located?
The very first Mixue outlet was opened in Zhengzhou, Henan Province, China, in 1997.
Who is the founder of Mixue?
Mixue was founded by Zhang Hongchao, who started the business as a college student.
Why is Mixue so popular?
It offers affordable and tasty products, has appealing branding, and uses a successful franchise system to expand.
Does Mixue exist outside China?
Yes, Mixue has expanded internationally, especially in Southeast Asia, including countries like Indonesia, Vietnam, and the Philippines.
What products does Mixue sell?
Mixue is best known for its soft-serve vanilla ice cream, milk tea, fruit teas, and other cold beverages.
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