Mixue has quickly become a household name, especially among bubble tea and ice cream lovers. Originally from China, Mixue now has thousands of outlets across Asia, including in Indonesia, Vietnam, and the Philippines. With its low prices and trendy branding, many are wondering: How much is Mixue profit? How does this franchise generate income while keeping prices affordable?
In this article, we’ll explore Mixue’s business model, profit margins, and what makes this brand a financial success.
Mixue at a Glance
Mixue Bingcheng was founded in 1997 in China. Its core products include milk tea, fruit tea, and soft-serve ice cream. Unlike premium brands, Mixue focuses on affordability — most of its products are priced under $1 USD in local currencies.
This strategy of low-cost yet good-quality items has attracted a large customer base, especially Gen Z. Today, Mixue has expanded to over 30,000 outlets globally.
How Much is Mixue Profit?
Mixue’s profitability is impressive given its scale and pricing model. According to several business reports and franchise disclosures:
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Franchise revenue: Each store generates approximately $25,000–$35,000 USD in monthly revenue.
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Profit margin: Mixue outlets usually enjoy a net profit margin of 20%–30%, depending on location and operational efficiency.
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Monthly profit estimate: A single Mixue store can earn $5,000 to $10,000 USD in profit each month after deducting costs like rent, staff salaries, and ingredients.
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Startup costs: Opening a Mixue franchise costs about $20,000–$30,000, making it relatively low for the F&B industry.
Mixue’s centralized supply chain, mass production, and simple store designs all help keep operational costs down, contributing to its high profit margin.
Why is Mixue So Profitable?
There are several reasons why Mixue maintains profitability despite selling cheap products:
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High Volume, Low Margin Strategy
By keeping prices low, Mixue attracts more customers. Large sales volumes offset the smaller profit per cup or cone. -
Efficient Supply Chain
Mixue has its own manufacturing and logistics systems. This allows the brand to control product costs and quality. -
Minimalist Store Concept
Stores are small, with a limited menu and minimal staffing. This reduces overhead and operating costs. -
Strong Brand Appeal
With a cute snowman mascot and viral marketing, Mixue appeals strongly to young audiences, boosting daily foot traffic.
Conclusion
So, how much is Mixue profit? On average, each outlet can generate around $5,000 to $10,000 in monthly net profit. Thanks to its smart business model and low-cost operation, Mixue proves that you don’t need to sell expensive products to be financially successful.
Its ability to scale quickly and remain profitable makes it a fascinating case study for anyone interested in franchising, F&B business, or startup growth in Asia.
FAQ
Is Mixue a good investment?
Yes, based on its affordable startup cost and healthy profit margin, Mixue is considered a solid investment in the food and beverage sector.
How long until I break even as a Mixue franchisee?
Most franchise owners recover their initial investment within 6 to 12 months, depending on location and sales performance.
What is the average price of Mixue products?
Most items are priced between $0.50 and $1.50 USD, making them very affordable for daily consumption.
Why is Mixue so popular in Southeast Asia?
Its affordable prices, trendy vibe, and Instagram-worthy branding make Mixue very appealing to young customers in countries like Indonesia, Vietnam, and the Philippines.
Can Mixue succeed in Western countries?
It’s possible, but it may need to adjust pricing, branding, and flavor profiles to suit Western markets.
If you’re considering opening a Mixue franchise or simply want to understand how budget brands can be profitable, studying Mixue’s financials and strategy offers plenty of insights.
