TikTok has become the birthplace of countless viral trends—and one of the latest to capture the internet’s attention is the Mixue TikTok challenge. Inspired by the popular Chinese ice cream and tea brand “Mixue”, this challenge has taken off globally thanks to its catchy jingle, quirky mascot, and simple-yet-fun dance moves. If you’ve seen snowmen dancing on your feed or people singing an upbeat ice cream song, chances are you’ve encountered this viral sensation.

What Is the Mixue TikTok Challenge?

The Mixue TikTok challenge revolves around the infectious jingle from Mixue, a Chinese dessert brand known for affordable ice cream and bubble tea. The challenge often features:

• People mimicking or dancing along to the Mixue theme song.

• Creative remixes using the Mixue jingle.

• Edits showing the Mixue mascot in unexpected places (like historical footage or K-pop concerts).

• Global creators trying the challenge to localize the Mixue trend in their country.

The Mixue jingle, with lyrics like “Mixue bingcheng xuehua piaopiao…” is easy to recognize and even easier to get stuck in your head.

Why Did the Mixue Challenge Go Viral?

1. The Catchy Song

Mixue’s theme song is incredibly catchy. Even if you don’t understand Chinese, the melody is bouncy and memorable. Many users compare it to classic cartoon intros or commercial jingles that stick with you for days.

2. Visual Identity

The Mixue mascot—a smiling snowman with a red crown—has a cute and funny appeal. This character appears in most challenge videos, either animated or as a costume.

3. Simplicity and Accessibility

The challenge doesn’t require advanced dance moves or editing skills. People of all ages can join in just by lip-syncing, dancing, or using the song in creative ways.

4. Cross-Cultural Appeal

Though it started in China, the Mixue TikTok challenge quickly spread to Southeast Asia, Latin America, and other regions. This universal approachability makes it ideal for global virality.

5. Brand Power + Meme Culture

Mixue as a brand is already known for opening stores in various Asian countries. Combined with meme culture and the TikTok format, this challenge became a fun way to both celebrate and parody the brand.

How to Join the Mixue TikTok Challenge

If you want to jump on the trend, here’s how to participate:

• Step 1: Search for “Mixue song” or “Mixue TikTok challenge” on TikTok to find trending audios.

• Step 2: Choose your format—will you dance, lip-sync, make a meme, or do something unexpected?

• Step 3: Use the Mixue audio, film your video, and post it using hashtags like #MixueChallenge, #MixueDance, or #雪王 (Mixue’s nickname in Chinese).

• Step 4: Share and engage with other videos in the trend to join the wider community.

What Makes Mixue Different from Other TikTok Trends?

Unlike many challenges that focus on fast dance steps or beauty filters, the Mixue challenge combines music, brand culture, and humor. It doesn’t take itself too seriously, which is exactly why so many people love it.

Plus, since Mixue is expanding globally, many creators are also using the challenge as a fun way to comment on its rapid presence in new cities and countries. It’s become both a joke and a celebration of globalization.

Conclusion

The Mixue TikTok challenge is more than just another viral trend—it’s a cultural wave that showcases how music, branding, and humor can combine into a phenomenon. Whether you’re a TikTok creator, a Mixue fan, or just someone who can’t get the jingle out of their head, this challenge is a perfect example of how global trends are born in the age of short videos.

If you haven’t joined in yet, now might be the perfect time to hit record and share your version of the Mixue fun.

FAQ (Frequently Asked Questions)

1. What is Mixue?
Mixue is a Chinese dessert chain known for ice cream and bubble tea, famous for its affordable pricing and iconic snowman mascot.

2. What song is used in the Mixue TikTok challenge?
The challenge uses the Mixue theme song, often starting with the lyrics “Mixue bingcheng xuehua piaopiao…” which roughly translates to “Mixue Ice City, snowflakes flutter…”

3. Is the Mixue TikTok challenge difficult?
Not at all! It’s one of the simplest and most flexible challenges. Anyone can join—dancers, meme lovers, or casual users.

4. Where did the Mixue challenge start?
It originated from Chinese TikTok (Douyin) and quickly spread across the globe due to its humorous nature and catchy music.

5. Do I need to visit a Mixue store to join the challenge?
Not necessarily. While some creators film their videos in front of a Mixue store, many just use the song and make content from home.